Rylan Clark-Neal stars in Cinch's new ad campaign, promoting the UK based used car resale service.

The British presenter took to social media to announce the news, posting 'So you might have already seen but #cinch is putting you in the driving seat. Along with my mug on the tele (apologies) the ads are out now and apart from the “snip” joke here I am telling you how @cinchuk are an easy faff-free way to get yourself a motor. The ads are genuinely funny. And from next week my face will be on the site! Give them a follow'.